“While the business must look orderly, it is not sufficient; the business must also act orderly. It must do things in a predictable, uniform way.” (Michael E. Gerber, The E-Myth Revisited)
“Most companies organize around personalities rather than around functions. That is, around people rather than accountabilities or responsibilities. The result is almost always chaos.” (Michael E. Gerber, The E-Myth Revisited)
“It is self-evident that business, like people, are supposed to grow; and with growth, comes change. Unfortunately, most businesses are not run according to this principle. Instead most businesses are operated according to what the owner wants as opposed to what the business needs.” (Michael E. Gerber, The E-Myth Revisited)
“By recognizing that it is not the commodity that demands Innovation but the process by which it is sold, the franchisor aims his innovative energies at the way in which his business does business.” (Michael E. Gerber, The E-Myth Revisited)
““By asking the right questions, such as: Where do I wish to be? When do I wish to be there? How much capital will that take? How many people, doing what work, and how? What technology will be required?” (Michael E. Gerber, The E-Myth Revisited)
“In short, the definition of a franchise is simply your unique way of doing business.” (Michael E. Gerber, The E-Myth Revisited)